Phishing – pronounced “fishing” – is the latest form of identity theft. It’s when thieves act as if they are representing an organization and try to “hook” the consumer into providing personal information. Once the consumer is “hooked”, the thieves can do lasting damage to a consumer’s financial accounts. They can dupe consumers into providing their Social Security numbers, financial account numbers, PINs, mothers’ maiden names and other personal information.

The thieves often pose as a:

  • Financial institution
  • Credit card company
  • Online merchant
  • Utility or other payee
  • Internet service provider
  • Government agency
  • Prospective employer